There are four major benefits to using an NCOA service.
National Change of Address – NCOA – is a process that standardizes and updates the addresses on your mail list. (Read more about NCOA here.)
Whether you send out mailings once a month or once a year, your organization will benefit from NCOA.
Benefit #2: Save Money
Returned mail can be an expensive double whammy. Any mail that’s returned to you is money lost on wasted postage. It costs a few cents here and there if a few mail pieces get returned. But, the cost of wasted postage can pile up if entire segments of your mail campaign are getting returned to you (remember… 12% of Americans move every year).
When a mail piece gets returned to your organization, it’s a drain on your time and resources. Someone has to review the mail, understand what went wrong, and correct the address in your database. On top of that, you’ve wasted postage and missed an engagement opportunity with your donor.
Crucially, to qualify for non-profit and bulk mail discounts, mailers must meet the United States Postal Service’s Move Update Standard. This standard requires mailers who claim presorted or automation prices for First-Class Mail® or Standard Mail® service to demonstrate that they have updated their mailing list within 95 days before the mailing date.
You don’t qualify for these discounts if you don’t meet the Move Update Standard. Use an NCOA service every 95 days to stay USPS compliant and to benefit from bulk mailing rates.
TrueNCOA was created to empower organizations of all shapes and sizes to reap the benefits of NCOA. We want to help you improve delivery rates for your mail campaigns, reduce the amount of returned mail you receive, and help you save money.
We don’t believe in charging according to traditional pricing models, which often require a high minimum number of records and include additional fees to export your updated data. Instead, TrueNCOA provides the same exact service as any other provider at a fraction of the cost. Our flat rate pricing is just $20 a file, and we have no file size limitations making this the perfect solution for non-profits of any size.
TrueNCOA will save you at least $20 and keep you USPS compliant at no extra cost if you are mailing more than 850 records each year. Learn more about our unlimited, flat rate service here or contact us at firstname.lastname@example.org with questions.