The U.S. Census Bureau estimates that nearly 12% of Americans move every year. That means a significant portion of your address records will become inactive in any year without using a National Change of Address service. If you send mail to 1,000 contacts, then 120 of your mail pieces won't be delivered to the intended recipient.
Using National Change of Address service improves delivery rates
Using a National Change of Address service improves delivery rates in three important ways. First, NCOA provides new addresses for moves within the last 48 months. Having an updated mailing address helps you ensure more of your mail pieces reach their recipient. Second, it identifies other move data, which helps you avoid sending mail to vacant, invalid, or just plain wrong addresses. Third, NCOA standardizes all of your addresses to meet USPS mail standards. This makes it easier for the post office to deliver the mail.
There are several steps in NCOA processing that improve delivery rates.
- Coding Accuracy Support System (CASS) evaluates address-matching software and improves the accuracy of carrier route, 5-digit ZIP®, ZIP + 4®, and delivery point codes that appear on mail pieces.
- Delivery Point Verification (DPV) identifies whether a ZIP + 4® coded address is currently represented in the USPS® delivery file as a known address record. DPV allows users to confirm known USPS addresses as well as identify potential addressing issues that may hinder delivery.
- Residential Delivery Indicator (RDI) is licensed by the Postal Service and works with certified CASS™ software or an address standardization tool provider to verify delivery type status.
In combination, these steps update and standardize address data. They also help to identify vacant and invalid addresses. Using NCOA to find address updates and excluding vacant and invalid addresses improves delivery rates even further. When your mail list only contains accurate, mailable addresses more mail pieces make it to their intended recipient.
View your total moves before you purchase
When you process a file for free with TrueNCOA you will receive our complimentary report. This provides total 18 and 48 month moves, vacant and invalid addresses, moves by date and state, potential direct mail savings cost and more.
If there have been no moves on your file, there is no obligation to purchase. Organizations with a 501(c)(3) status can update their file for free for 95 days after purchase. Learn more here.
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Upload, Paste, or Drag & Drop your data file today for our all-inclusive NCOA services and receive your complimentary TrueNCOA Report - no credit card required.