NCOA Processing Case Study – Higher Education Organization

Case study: Higher education organization

A small university was preparing for a number of mailings and needed to update addresses for their alumni and donors. With TrueNCOA they were able to identify invalid addresses in their file, standardize and update addresses for moves within the last 48 months, and improve delivery and response rates, all for our flat rate of $20 including 95 days of free updates.

The university processed their file for free and within minutes received our complimentary TrueNCOA report indicating they had more than 3,000 move records on a file of approximately 200,000. In addition, it identified almost 12,000 non-deliverable records on the file for an estimated potential postage savings of over $6,000.

We also notify all TrueNCOA users when we discover deceased records on their NCOA file, indicating that they may want to run a deceased suppression with TrueDeceased. As with TrueNCOA, the university  was able to process their file for free and view our complimentary TrueDeceased report indicating more than 100 deceased records on their file. The results were immediately available for export for our flat rate of $50 including 6 months of free updates.

Update alumni and donor databases

Our quick, inexpensive NCOA processing not only identified huge potential savings on mailing costs and allowed the university to update and standardize addresses in their database, but it also provided them with information such as residential delivery indicators and move types that gave additional insight about their alumni and donors to aid in outreach efforts.