NCOA supports your direct mail marketing
Track Recent Moves, Update Addresses and Identify Address Type
Track moves, update addresses and identify address type such as business, residential, single family or multi-unit to ensure your marketing efforts reach their target audience.
When a mail piece reaches the wrong individual or gets returned to your organization, it’s a drain on your time and resources. Someone has to review the mail, understand what went wrong, and correct the address in your database. On top of that, you’ve wasted postage, missed an engagement opportunity, and potentially missed a sale.
Address Completion & Improved Delivery Rates
Discover additional address details like apartment number or street pre-direction to complete addresses and mail to previously unreachable prospects.
NCOA services improve delivery rates in three important ways. First, they provide new addresses for moves within the last 18 months. Having an updated mailing address helps you ensure more of your mail pieces reach their recipient. Second, they identify moves within the last 19-48 months. Unlike other services, TrueNCOA also provides updated addresses for these free of charge. Third, NCOA standardizes all of your addresses to meet USPS mail standards.
Identify duplicate records and addresses in your system to avoid unnecessary outreach and additional postage costs.
Too much returned mail can result in fines from USPS. Using an NCOA service helps you meet the Move Update Standard, qualify for bulk mailing discounts, and avoid unnecessary fines. Between wasted postage and penalties, an NCOA process can save you up to $0.44 per bad address!
Maximize Sales Potential
Save money with USPS non-profit and bulk mail discounts and maximize sales potential with improved mail delivery rates.
An estimated 12% of Americans move each year. Imagine that you have a mailing list of 1,000 prospects. If just 12% of those prospects move between mailings, that’s 120 prospects you’ll lose touch with. That’s 120 lost sales opportunities and 120 stamps you didn’t need to buy. NCOA services play a critical role in making sure your prospects receive your mail pieces, thus contributing to lead acquisition, sales potential, and your bottom line. When more mail reaches your contacts, you create more opportunities for engagement (and sales).