NCOA supports your direct mail marketing
Identify Recent Moves and Update Addresses
Track moves and update addresses to ensure your marketing efforts reach their target audience.
When a mail piece gets returned to your organization, it’s a drain on your time and resources. Someone has to review the mail, understand what went wrong, and correct the address in your database. On top of that, you’ve wasted postage, missed an engagement opportunity, and potentially missed a sale.
Address Completion & Improved Delivery Rates
Discover additional address details like apartment number or street pre-direction to complete addresses and mail to previously unreachable prospects.
NCOA services improve delivery rates in three important ways. First, they provide new addresses for moves within the last 18 months. Having an updated mailing address helps you ensure more of your mail pieces reach their recipient. Second, they identify moves within the last 19-48 months. Most providers charge extra for these addresses, but TrueNCOA includes them with your 18 month results at no additional cost. Third, NCOA standardizes all of your addresses to meet USPS mail standards.
Identify duplicate prospect records and addresses in your system to avoid unnecessary outreach and additional postage costs.
Too much returned mail can result in fines from USPS. Using an NCOA service helps you meet the Move Update Standard, qualify for bulk mailing discounts, and avoid unnecessary fines. Between wasted postage and penalties, an NCOA process can save you up to $0.44 per bad address!
Crucially, to qualify for bulk mail discounts, mailers must meet the United States Postal Service’s Move Update Standard. This standard requires mailers who claim presorted or automation prices for First-Class Mail® or Standard Mail® service to demonstrate that they have updated their mailing list within 95 days before the mailing date. Use an NCOA service every 95 days to stay USPS compliant and to benefit from bulk mailing rates.
Maximize Sales Potential
Save money with USPS non-profit and bulk mail discounts and maximize sales potential with improved mail delivery rates.
An estimated 12% of Americans move each year. Imagine that you have a mailing list of 1,000 prospects. If just 12% of those prospects move between mailings, that’s 120 prospects you’ll lose touch with. That’s 120 lost sales opportunities and 120 stamps you didn’t need to buy. NCOA services play a critical role in making sure your prospects receive your mail pieces, thus contributing to lead acquisition, sales potential, and your bottom line. When more mail reaches your contacts, you create more opportunities for engagement (and sales).